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Recapturing lost customers with personalized campaigns powered by IBM and Mailigo



Businesses have developed many strategies to avoid customer churn; but once a customer has been inactive for a long period of time, most companies simply give up. Goodbyehello is using cognitive analytics technology from IBM combined with Mailigo to transform the way companies look at lost customers, finding innovative ways to re-engage and win back their business.



Business challenge


To develop compelling personalized campaigns to help its clients win back lost customers, Goodbyehello needs to understand why each customer stopped engaging with those clients in the first place.

Transformation

Goodbyehello uses a cloud-based cognitive analytics platform from IBM to help it find correlations in customer-related data and quickly diagnose the main causes of customer attrition.

Working with Mailigo

Working with Mailigo is a pleasure for all campaign managers. The intuitive editor, the super fast listmanager and all the testing facilities makes us creating and delivering high impact personalised email campaigns.


René Vetter


Founder Goodbyehello